CASE STUDY

Online subscription business launched in 4 months.

Partners in success

Let’s build a smart partnership

CASE STUDY

Online subscription business launched in 4 months

Partners in success

Let’s build a smart partnership

Our growth partner

Yalla Baby Box is an eCommerce company that supports busy parents in caring for their babies, combining a premium subscription service with community-driven content. The company is based in Dubai, UAE and is expanding throughout the Middle-East.

By subscribing to Yalla Baby Box, parents save time and money by bundling premium-brand products algorithmically recommended for their babies - from diapers and wipes, to bathing items and formula. The company actively partners with pediatricians and hospitals to inform its product recommendations and provide rich content to educate parents.

Industry segment: Retail. | Solution segment: Subscription eCommerce.

Industry segment: Retail.

Solution segment: Subscription eCommerce.

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The challenge

Develop a platform that automates retail processes, while providing a best-in-class subscription eCommerce experience.

Agile Solutions

Build back-end architecture to drive process automation. Define user experience for a market new to subscriptions and develop front-end.

Our work

eCommerce Consulting

To empower Yalla Baby Box in building its online platform, we first dived into market research to understand the benefits of a subscription model for repeatable baby products in the region.

Factors like long distances, extreme heat and high births per capita were key in designing the user experience.

Platform Implementation
& Custom Software Development

We put together an agile pod of 10 professionals to implement and customize Shopify Plus eCommerce platform, ensuring the dynamic between product manager, UX/UI designers and back/front-end engineers was fluid and efficient.

Assisting the company in driving the digital transformation of its retail processes - like stock management, picking & packing and shipping, was a key effort to ensure automation and scale.

Powerful technology stack

eCommerce Platform

ShopifyPlus

Payments

Checkout.com

Database

Redis | PostgreSQL

Frontend & Backend

React | Node

Infrastructure

AWS

Marketing Automation

Kaviyo

Application Containerization

Docker

A/B Testing

Unbounce

Optimized business outcomes

By partnering with Eureka Labs, Yalla Baby Box was able to launch its online subscription business in just four months, with a platform that automates key retail processes and delights customers.

2-year

ongoing project

+4 months

from start to launch

300

subscribers in the first 6 months

1,500

SKU’s supported

500

boxes delivered in the first 3 months

TAKEAWAY

No task is too small to automate as this adds greatly to operational efficiency.

TAKEAWAY

No task is too small to automate as this adds greatly to operational efficiency.

Francisco Pellegrini

CEO of Yalla Baby Box

Partnering with Eureka Labs was critical to enable growth at our company, they've provided exceptional value and shown flexibility to address new markets.

Their team has become an integral part of our technology roadmap, helping us automate complicated retail processes and improve our online conversion.

Partnering with Eureka Labs was critical to enable growth at our company, they've provided exceptional value and shown flexibility to address new markets.

Their team has become an integral part of our technology roadmap, helping us automate complicated retail processes and improve our online conversion.

Let’s build a smart partnership